From ERP Data to Executive Intelligence.

Marcal Paper is a pioneer in recycled paper products and a trusted household name with decades of operational depth. Like many mature manufacturers, Marcal had invested heavily in ERP systems, workflows, and processes that kept the business running. What those systems couldn't capture was the layer of expertise that had built up alongside them — the knowledge that lived in the heads of the most experienced people in the business.

Pedestal changed that. Today, 25+ critical insights reach C-suite leadership every week, and analyses that once took days of skilled analyst time now render in minutes.

Every mature manufacturing business carries a similar story. Decades of investment in ERPs, portals, and workflows have produced systems that work — systems that move product, serve customers, and keep plants running. What those systems don't always capture is the layer of expertise that sits alongside them: the team member who knows what a particular date field really means, the sales leader who knows which pricing lives outside the contract tables, the ops veteran who can tell from a single line on an order whether it will clear validation or bounce.

At Marcal, the depth of that operational knowledge is a testament to the teams who built it over years. The opportunity was to give it a durable home — one that every system and every new hire could learn from on day one.

The foundation is the Document Intelligence agent. It reads inbound purchase orders, resolves customer-submitted part references to internal SKUs, validates pricing and freight terms against each customer's rules, and writes the resulting order directly into the system of record.

When something is ambiguous, the agent flags it. A team member resolves it. That resolution becomes a new rule the agent carries forward. Over time, the system gets sharper — not through retraining, but through accumulated business knowledge encoded as versioned logic.

Document Intelligence addressed the intake challenge. The Insights agent addresses something deeper — the decisions that rely on data scattered across the ERP, operator spreadsheets, and the heads of the most experienced people in the business.

The Pedestal Platform connects to the operating data Marcal already has, then captures the definitions and business rules that experts hold: what metrics really mean in context, which signals warrant attention, how analyses should be framed. That understanding is compiled into a governed context layer. Leaders ask questions in natural language and receive answers grounded in their own definitions, with the underlying logic transparent and auditable.

The practical effect: 25+ critical insights reach C-suite leadership each week. KPI reports, trade-down analyses, and risk profiles that previously took days of skilled analyst time now render in minutes. And the knowledge that powers them is no longer fragile — when an expert retires or moves on, what they know stays.

The knowledge layer built at Marcal is a foundation, not a ceiling. The same context that powers today’s insights is ready for the next use case — procurement exception analysis, supplier performance tracking, pricing intelligence. Every definition captured, every rule codified, makes the next agent more capable from day one.