Manual calls didn't scale. Automated emails weren't working.
The company, a large US based e-commerce company in home goods, operates a large-item delivery network across the United States, handling thousands of scheduled deliveries daily. For years, drivers called customers before delivery to confirm appointments and collect special delivery instructions. Manual calls didn't scale with volume. Automated emails weren't driving engagement. When customers weren't reachable, deliveries failed. Analysis of thousands of delivery records showed the root causes weren't primarily customer behavior — they were process gaps that could be fixed with proactive outreach.